A Letter to You 💌
Dear reader,
I started this brand on a rock. Literally.
2022, somewhere in the Jibhi mountains, having what I thought was just a "rough patch" but was actually a full-blown burnout. You know that thing where your brain just... stops? Yeah, that.
Sitting there, I realized I'd been rushing through life like it was a to-do list.Â
Never pausing. Never breathing. Never smelling the roses. And I fucking love roses.
And I got mad.
Mad that I never got to be the indie bookish girl I wanted to be in college. Mad that somewhere along the way, I convinced myself that slowing down was weakness.
So I'm building this for the 21-year-old me who was too scared to pause. And for you, who's ever felt guilty for taking a break or choosing the cozy café over a crowded office.
It's about permission. Permission to be present. To find joy in small things. To move at your own fucking pace.
Your ADHD brain, your anxiety, your need for quiet moments - they're not flaws to fix. They're inviting you to accept and live differently.
I wish for this to morph into a quiet rebellion. A community of people who choose depth over speed, pause over productivity.Â
Because burnout isnt some rite of passage. And taking a pause is not stagnancy.
Its the ability to intentionally admire the present moment.
So here's to the younger versions of ourselves who needed this reminder. Here's to slowing down in a world that won't stop spinning.Â
Here's to taking a pause.
Mo
Founder,
professional pause-taker

Want to add to our story?
Lets connect on IG - @amoghadalvi

giving back
We partner with Sangath to support accessible mental health care in India. A portion of every purchase helps fund their vital work in communities that need it most.